Marketing & Brands


Our Marketing & Brands Group draws on the expertise of lawyers from across the firm to offer clients specialist legal advice on the protection, promotion, exploitation and monetisation of content and brands, as well as offering corporate advice to companies and individuals working in the marketing, digital and advertising sectors.

We advise on all aspects of marketing and advertising law and as well as representing some of the world’s best-known brand owners, personality brands and celebrities, we also act for content creators and designers to protect their work.

From David and Victoria Beckham to One Direction and Premiership Rugby, we are trusted by globally renowned clients to negotiate and manage their interests in endorsement, advertising and sponsorship deals as well as all media rights matters.

Our corporate team also has significant experience in acting for agency owners in the marketing & brands sector. From setting up a company, creating shareholder agreements to the preparation or eventual sale or merger of an agency, our team understands the specific challenges of the sector and most importantly, the personal and professional demands that starting, growing or selling a company exert on any business owner.

The type of work the team undertakes includes:

  • Sponsorship of sports and live events
  • Promotions
  • Product placement
  • Corporate advice for agencies
  • Advertising clearance and regulatory advice
  • Reputation protection
  • Trade mark filing
  • Commercial endorsements
  • Licensing and merchandising arrangements